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Internet Professionals Forum Events
Overview
Resources
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March 21, 2007 - Agenda
Rich Internet Applications: Exploring the Possibilities
Wednesday, March 21, 2007 - 9:00am-11:00am
Massachusetts Health Data Consortium, Waltham, MA
Presented by
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Price: |
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Members - FREE |
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Non-members - $75 |
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8:30 - 9:00 |
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Breakfast and Networking with Vendors |
9:00 - 9:15 |
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Registration, Breakfast & Welcome |
9:15 - 10:15 |
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Featured Presentation (includes a break & Vendor
introductions), Q&A |
10:15 - 10:45 |
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Open Discussion, Introductions and Feedback |
10:45 - 11:00 |
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Annual Topic Survey |
Rich Internet Applications: Exploring the Possibilities
Description
Web 2.0 has created a completely new environment for not just technology implementers but marketers as well –
a world with new rules and challenges, as well as tremendous possibilities. Online marketers are faced with creating
a user-friendly environment in a new digital world, while meeting consumers increased demands for greater interactivity
and control. To accomplish this and maximize the rewards, companies must understand the critical importance of the
entire user experience, as well as the audiences they serve. In addition, user-centered design techniques are being
adapted to embrace new technologies in order deliver a rich, immersive brand experiences online. Throughout this
session, you will garner the latest developments on how to utilize Web 2.0 in an effective marketing campaign,
as well as the advantages and challenges of RIAs.
Speaker
Gessica Silverman, Digital Marketing Expert
Gessica Silverman, Digital Marketing Expert, will share with you her insight on how to develop and deliver creative
online experiences that connect your brand with your customers’ goals, needs and preferences, as well as ensure that
your online design strategy integrates all other customer touch points. Rich internet applications (RIAs) are playing
an enormous role in the new digital world by offering users a more interactive, application-like functionality.
During this discussion, Gessica will share how to leverage the benefits RIAs to increase customer
satisfaction and ROI. In addition, she’ll share tips on usability testing for RIA applications and creative ideas
on how to integrate them into your site's design.
Target Audience
All internet related professionals are welcome to attend
For additional Internet Professionals Forum information, please
contact the Webmaster via
e-mail. We welcome your further questions & look forward
to your participation in our work and our events!
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