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Internet Professionals Forum Events
Overview
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March 1, 2006 - Agenda
Brand Experience For Business Success:
How User Experience Expresses Your Corporate Brand
Wednesday, March 1, 2006 - 9:00am-12:00noon
Massachusetts Health Data Consortium, Waltham, MA
Presented by |
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8:30 - 9:00 |
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Breakfast and Networking |
9:00 - 9:30 |
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Introductions & New Business |
9:30 - 11:30 |
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Featured Presentation (includes a break) |
11:30 - 12:00 |
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Open Discussion, Feedback and Networking |
Brand Experience For Business Success:
How User Experience Expresses Your Corporate Brand
Description
As the science and practice of branding becomes more and more utilized to help companies stay ahead of
commoditization—the focus is moving beyond brand attributes to more emotional and self-expressive benefits and
desirable user experiences. During the course of the discussion, we will look at the elements of sound brand strategy
and how well designed usability can help attract and retain a loyal customer base.
Speakers
Ryan Evans - Director of Information Architecture and Technology, Corey McPherson Nash
M.S., Media Arts and Sciences, MIT
B.S., Computer Science and Engineering, MIT
Ryan specializes in information architecture and user-interface
design. By mapping out a site's content and navigation, Ryan makes
sure our interactive work delivers the appropriate user experience.
Ryan has been with CMN since 1995 and has drawn upon his experience
at the MIT Media Lab to enrich a site's information and experience
design. Ryan is an active member of GB/SIGCHI and also serves as
Adjunct Faculty at The Art Institute of Boston at Lesley University.
Paddy McCobb - Creative Director, Corey McPherson Nash
B.S., Art/Graphics, Oregon State University
A nine-year CMN veteran, Paddy’s work has been cited for its excellence
in several top design publications, including ID, Print, and Graphis.
His creative and thoughtful approach to design has made him an
integral part of the CMN design team and a critical ally to his
clients. He works with leading companies such as BBN Technologies,
Harvard Business School, Network Intelligence. Atlantic Broadband,
Momenta Pharmaceuticals, SeaChange International and Accutech Wireless
to enhance their brand identity and differentiate them within their
respective markets. Before his role as creative director, Paddy
served as a senior designer for five years, excelling in both print
and interactive media design. Prior to CMN, he freelanced at Nike
on environmental, graphic, and interface design projects.
Target Audience
All internet related professionals are welcome to attend
Presentation
For additional Internet Professionals Forum information, please
contact Amanda Sullivan, Webmaster via
e-mail. We welcome your further questions & look forward
to your participation in our work and our events!
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