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Internet Professionals Forum Events
Overview
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December 1, 2004 - Agenda
Measure and Improve the Health of your Web Site: How to use Web Analytics to Drive Actionable Decisions and Real Business Results
Wednesday, December 1, 2004 - 9:00am-12:00noon
Massachusetts Health Data Consortium, Waltham, MA
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Agenda
8:30 - 9:00 |
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Breakfast and Networking |
9:00 - 9:30 |
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Introductions & New Business |
9:30 - 11:30 |
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Featured Presentation (includes a break) |
11:30 - 12:00 |
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Open Discussion, Feedback and Networking |
Description
"Measure and Improve the Health of your Web Site: How to use Web Analytics to Drive Actionable Decisions and Real Business Results
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Web analytics can be your best friend or your worst nightmare. Learn how to make sense from the hundreds of reports you receive to define the metrics that matter to your organization. You'll learn the key areas you should be measuring, and hear advice on how to implement a successful measurement strategy across your organization.
You'll also hear case studies about other organizations that have successfully used web analytics and you'll leave with practical advice and best practices you can instantly apply to your own web site.
Speaker
Jeff Cram - ISITE Design, a WebTrends Insight Network (WIN) Partner - Jeff Cram co-founded ISITE Design in 1997 and has played an integral role in establishing the agency as a national leader in Web strategy, design and technology services. Jeff has consulted for companies including Oregon Health Sciences University, Siemens, Xerox, Nike, Nintendo and WebTrends. He is a frequent speaker at national conferences on topics including Web analytics, search engine marketing and Web usability.
Jeff also has experience working as the Web Marketing Manager at WebTrends where he was responsible for leading the overall strategy of the WebTrends web site, focusing on usability, content development, design, marketing and measurement. Jeff resides in Cambridge, Massachusetts and holds a Bachelor of Arts in Communications from Linfield College.
All web related professionals are welcome to attend.
Presentation
For additional Internet Professionals Forum information, please contact Amanda Sullivan, Webmaster via e-mail. We welcome your further questions & look forward to your participation in our work and our events!
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