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Internet Professionals Forum Events
Overview
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March 24, 2004 - Agenda
Search Engine Optimization and Marketing: A Comprehensive Approach
Wednesday, March 24, 2004 - 9:00am-12:00noon
Massachusetts Health Data Consortium, Waltham, MA
Presented by |
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Agenda
8:30 - 9:00 |
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Breakfast and Networking |
9:00 - 9:30 |
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Introductions & New Business |
9:30 - 11:30 |
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Featured Presentation (includes a break) |
11:30 - 12:00 |
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Open Discussion, Feedback and Networking |
Description
"Search Engine Optimization and Marketing: A Comprehensive Approach"
With 60% - 80% of web users conducting personal and professional health research using the Internet, organizations are well advised to obtain a strong and focused search engine position for their web presences in order to attract members of their intended audience. Web masters of health-related web sites can accomplish this seemingly daunting goal with a comprehensive approach that combines unique and evolving HTML coding techniques, strategic content syndication and, most importantly, link popularity development. By adopting these practices, web masters can develop permanent flows of targeted traffic to their sites while avoiding riskier optimization methods such as cloaking or link farms.
Presentation
Speaker
Mark Jaklovsky - Managing Director & President, Polar Design
About Polar Design: Polar Design is a full service interactive agency providing multimedia development, content management solutions and custom web site, extranet and software development. Their specializations include Flash design and Shockwave development for multimedia corporate presentations, multimedia web sites, and rich media direct marketing. They combine this design expertise with skill at obtaining high link popularity and thus search engine rankings through carefully planned online PR campaigns; Polar Design also provides a robust, flexible yet easy to use XML content management system that empowers our clients to take control and manage content inside their multimedia presentations and web sites. Finally, Polar Design's software development team has extensive experience developing marketing web sites, online surveys, extranets, custom CRM solutions, web services integration, e-commerce sites and many other custom projects. For more information visit polardesign.com. Polar Design is located in North Andover, MA.
Price
- Members - FREE
- Non-members - $75
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