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Internet Professionals Forum Events
Overview
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March 6, 2002 - Agenda
Strategic Web Marketing: A Collaborative Approach to Achieving Results
Wednesday, March 6, 2002 - 9:00am-12:00noon
Harvard Pilgrim Health Care, 93 Worcester Street, Wellesley, MA
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Agenda
8:30 - 9:00
9:00 - 9:30
9:30 - 11:30
11:30 - 12:00
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Breakfast and Networking
Introductions & New Business
Featured Presentation
Open Discussion, Feedback and Networking
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Description
How to collaborate with your internal & external clients to define objectives, develop strategies for achieving those objectives, and measure the results. How to identify target audiences and user requirements, design (and finance) projects, and develop a site, various ways to promote a finished site, and how to choose which promotion methods will help your site the most.
Presentation
Speaker
Iang Jeon, Sr. Managing Director, Pioneer Investments
Target Audience
All those responsible for Internet planning, development, maintenance, and/or research
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