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Overview

March 6, 2002 - Agenda

Strategic Web Marketing: A Collaborative Approach to Achieving Results

Wednesday, March 6, 2002 - 9:00am-12:00noon
Harvard Pilgrim Health Care, 93 Worcester Street, Wellesley, MA

Presented by

    Pioneer Investments


Agenda

  8:30 -   9:00
  9:00 -   9:30
  9:30 - 11:30
11:30 - 12:00

Breakfast and Networking
Introductions & New Business
Featured Presentation
Open Discussion, Feedback and Networking

Description

How to collaborate with your internal & external clients to define objectives, develop strategies for achieving those objectives, and measure the results. How to identify target audiences and user requirements, design (and finance) projects, and develop a site, various ways to promote a finished site, and how to choose which promotion methods will help your site the most.

Presentation

Speaker

Iang Jeon, Sr. Managing Director, Pioneer Investments

Target Audience

All those responsible for Internet planning, development, maintenance, and/or research


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